Meet Cheryl

Business Wisdom from one of Yoga's Leading Entrepreneurs

Get 1-2-1 yoga business coaching and learn everything you ever wanted to know about creating and growing a successful, ethical yoga or wellness business from multiple-award winner; serial entrepreneur; author and yogi, Cheryl MacDonald.

"I understand why women need yoga throughout life - and that it can benefit us as much in life as it can in class. I've practiced and I've taught women at every life stage - in fact,  over 100,000 women in the UK alone,  have come along to YogaBellies classes to balance their hormones; relieve stress; find their calm place for birth; chill with baby afterward and battle the symptoms of menopause. 

YogaBellies isn't just about pulling shapes: It's about loving yourself, on and off the yoga mat. Body positivity, Self-love, and Self-worth are all important elements of our practice and the EMPOWER journey.

Equally as important to me is empowering women to have a sustainable career as a yoga teacher. The main thing that yoga teacher training lacks is someone who actually has the experience of creating a successful yoga business; I have this and I want to share it with as many teachers as possible! I've personally trained and coached hundreds of YogaBellies teachers in my proven business systems and marketing practices that have made YogaBellies a global phenomenon. I've won several business awards over the years including but not only...

  • LuxLife Most Inspirational Women's Yoga Teacher 2021 
  • The Great British Entrepreneur Award 2019
  • The Scottish Edge Award for Enterprise 2013
  • Woman of the Year Award 2014
  • Mumpreneur UK Award 2012
  • 3 x What's On for Little Ones Awards 2014
  • Working Mums Top Employer Award 2015
  • Mums Club Top 100 Businesses 2012

You may also have seen me featured in:

  • The Huffington Post - talking about my yoga journey and YogaBellies® beginnings
  • As a winner of BBC Dragon's Den (watch us in the video below!) - the Dragon's loved the concept of YogaBellies®
  • Appeared on ITV's This Morning - teaching yoga to women and children at various life stages
  • All of the magazines, TV channels and publications you can see on this page, talking about yoga for women throughout life
  • Been personal yoga teacher to celebrities such as Kimberley Walsh (Girls Aloud), Fearne Cotton and Catherine Tyldsley (see press below)


What Cheryl's Busines Mentoring Clients Have Said

Helped Me Get Strategic

Claire O'Brien

From a business perspective, Cheryl has helped me really put my business plan together, and separate out the different areas of my business which has been hugely helpful. I don’t think I’d ever really seen YogiClaire as an actual “business” before, and it’s really helped to solidify the 2 sides of it - pregnancy yoga and mum and baby classes and adult yoga. All of this under the umbrella of ‘Yoga for ALL’. It’s also got me thinking a bit more strategically about social media content. I’ve always been quite reactive here, with no reason purpose or vision. Doing the course has given me more insight into social media content and going forward I plan to be more organised and targeted, and also more consistent with my branding. I always put my logo on my pictures, thinking that was enough to let people know that it’s me - however I didn’t take into account the importance of consistent colour use as well, and using brand colours to make me more instantly recognisable to followers. Finally the importance of being a bit more aware of the financial side of things. I’ve realised that my booking system has quite a bit of capability, allowing me to pull financial reports on takings for each section of the business. I’ve never monitored how well one area was doing over another, and this will allow me to more objectively decide whether a class should be continued, or whether it has to go. Again allowing me to become more business orientated.

Having Cheryl As a Mentor Has Been So Inspiring

Katieanne Duncan-Bruce

I had heard about Yogabellies many years ago and saw Cheryl & Mike on Dragon’s Den. I was inspired by the business model and had been following them for a while. When I saw ‘Empower’ advertised I looked into it and immediately knew I wanted to add another string to the bow. I wanted to invest in good quality training and the programme was unlike anything I’d ever seen before. The timing was perfect for me! With the course being delivered online, it enabled live interaction with Cheryl . The final module – Soulful Entrepreneur: Business, Branding, Leadership & Productivity was my favourite. Having Cheryl as a business mentor all the way through has been so inspiring and really invaluable. She is so knowledgeable, welcoming and down to earth – a fantastic role model. My recent 1-2-1 call with Cheryl helped me so much with my business plan. I tried to put as much of my ideas and question into words on a document beforehand but was worried it may be too informal. Cheryl responded right away with lots of comments on every section I had written. Her expert knowledge and feedback assisted me with my plan - allowing me to take action on some points straight away. Her prompt response meant I was able to take some further steps before the call. Cheryl is simply amazing at what she does. She is enthusiastic, helpful and so efficient. I finally feel confident and like I am heading in the right direction with my goals. I would not hesitate to recommend booking Cheryl for a 1-2-1 discovery call. I have learned so much during these past 6 months and can’t wait to get started with my plans. I feel confident in what I have learned so far and I’m excited for the future! I hope to start a range of Yogabellies classes in my area as well as launch my own business brand offering workshops fused with dance and yoga later this year. I am truly grateful for the experiences and destinations my career has taken me and look forward to this next chapter of my journey. My twin boys are what have shaped me into the person I want to be today and I hope my experiences are what will help my future clients.

You’ve already done what we are all about to do!

Jeanie Mannion

Thanks so much for taking the time to read my business plan and chat to me about the future of my yoga business. The thing I find so reassuring about your advice is that you’ve already done what we are all about to do, and you have such a good understanding of what to do, and more importantly what not to do! I think the thing I’ll take away from the session that was most valuable, was your advice about not taking too long to get started. It’s really tempting to complete the Empower course and then take time out to go back over content etc, but after speaking to you I’m more determined than ever to get started as soon as I possibly can.

Watch Cheryl on BBC Dragons' Den

Cheryl secured an investment from Duncan Bannatyne

Is Yoga Business Coaching Right For Me?

Most people train as a yoga teacher because of their passion for the practice and their desire to share the benefits of yoga with other people. But being a yoga teacher is so much more than just teaching yoga classes, in fact, once you completed your initial yoga teacher training, you probably realized just how much learning there was still ahead of you – and this growth and learning is something that never ends. If you want to make yoga teacher your 'career' and not just a fun hobby, I can help.

As a yoga teacher you are also a business owner -  a huge subject with many different aspects to consider if you want to be financially abundant, have the work/life balance you desire and serve the people you are really called to work with. As the founder of the global women's yoga collective and teacher training school YogaBellies, you can find the support and knowledge you need here, both as a yoga teacher and as a business owner (no matter how big or small that business is). I also provide business training courses – “Soulful Entrepreneur”, and 1:2:1 business coaching packages.

I can help you if you:

  • Are leaving your office job and want to begin a grow a thriving yoga business
  • Have treated teaching Yoga as a hobby and you’re ready to take yourself more seriously… and that includes having high-level support!
  • Have taught for years but now you have a business idea in mind and need expert advice to make it happen
  • Desire to transition to bigger offerings: international travel,  opening a studio, teacher training, employing other yoga teachers, online offerings… and more!
  • Feel overwhelmed by the online and marketing aspects of running a yoga business and need guidance in all things techy
  • Want to create, grow or revise a yoga brand from scratch, targeted correctly at your tribe
  • Want to license or franchise your yoga brand or business
  • Or simply feel exhausted and overwhelmed trying to figure it all out by yourself and you’re ready to have a mentor who will shine the light ahead for you, holding you accountable as you move forward.

Coaching Packages and Pricing

Just Some Of The Publications Cheryl Has Been Featured In

This is where you seal the deal. Sprinkle this section throughout your page to push prospects to purchase!

You may also be interested in:

Yoga Business Teacher Training Courses and Licenses from YogaBellies

  • £597.00

    Soulful Entrepreneur (Yoga Business Mentorship)

    Buy Now
  • £3,497.00

    EMPOWER: YogaBellies Complete Yoga Teacher Training

    Buy Now
  • 6 x £50.00

    YogaBellies Teacher Licence and Business Package

    Buy Now