Why Soulful Entrepreneur?

Entrepreneurship. 

What comes to your mind when you hear this? It's enough to make most light workers quake in their Birkenstocks!

As a former business analyst and a Dragon’s Den Winner… I know a thing or two about running a successful business. :) 

Now, brace yourself:

I’m revealing all my tools of the trade in the upcoming 50-hour live online training Soulful Entrepreneur!

I want to EMPOWER you to become a true yoga household name…

We’ll cover all things money, mindset, business, and entrepreneurship…

And how to approach your tribe consciously, soulfully, and with a positive attitude.

Sadly, some yoga teachers still think they should be giving away their gifts for free…

While the truth is, when you have value to offer to the world, the world is happy to pay the price you command.


By the end of this interactive programme, you will:

 ●     Break the scarcity mindset and become confident at pricing your services

●     Find your tribe (ideal customer base), create a soulful brand, and tailor a matching public image

●     Create a 'Signature Offer' and a bespoke range of classes, services, or products around it

There’s a lot more we’ll be covering in the Soulful Entrepreneur…

So no matter if you are acquiring these skills for the first time or are an established yoga teacher or lightworker who'd like a refresher on all things yoga entrepreneurship…


You don’t want to miss this one!

What Is Soulful Entrepreneur™?


Join Cheryl LIVE ONLINE for training in December 2022 or study at  your own pace

In this 50-Hr YTT, multiple-business award-winner Cheryl will teach you everything she knows about creating an international yoga business and brand. 

REAL Yoga Business training - from someone who has actually done it - to help you determine what is your soul purpose, who are your niche clients, how to create an ethical brand and develop your leadership and productivity skills.


  • Embrace a positive money mindset  and become comfortable with charging what you are worth
  • Craft your personal vision for life, your mission statement and create a clear business plan 
  • How to create your soulful brand identity and how to get your message to the right people
  • Identify 'your tribe,' uncover why they love you and differentiate your teaching to make an impact
  • How to create your 'Signature Offer' and a bespoke range of classes, services or products around that
  • Implement the Basic Funnel of Know. Like. Trust.
  • How I create kick-ass Lead Magnets to build my email list.
  • My business tool Rolodex: My best practices, apps, tools, and project management systems
  • Discover how to be your best self on social media: be authentic, knowledgeable and effective 
  • Create an actionable plan for your yoga business, eliminate overwhelm and make things happen 
  • Align your business with your core values and cement your place as an expert in your field
  • Learn everything else know you'll ever need to know in these personal sessions with Cheryl



Meet Cheryl


"My pet hate is seeing yoga teachers underpaid and undervaluing what they offer. When I worked full-time as a Business Analyst, I used to teach for free in the evening...because I never thought I could make a career teaching yoga.

Turns out I was wrong!

Equally as important to me is empowering women to have sustainable careers as yoga teachers. 

The main thing that yoga teacher training lacks is someone who actually has the experience of creating a successful yoga business; I have this and I want to share it with as many teachers as possible! 

I've personally trained and coached hundreds of YogaBellies teachers in my proven business systems and marketing practices that have made YogaBellies a global phenomenon. I've won several business awards over the years including but not only...

  • LuxLife Most Inspirational Women's Yoga Teacher 2021 
  • The Great British Entrepreneur Award 2019
  • The Scottish Edge Award for Enterprise 2013
  • Woman of the Year Award 2014
  • Mumpreneur UK Award 2012
  • 3 x What's On for Little Ones Awards 2014
  • Working Mums Top Employer Award 2015
  • Mums Club Top 100 Businesses 2012

You may also have seen me featured in:

  • The Huffington Post - talking about my yoga journey and YogaBellies® beginnings
  • As a winner of BBC Dragon's Den (watch us in the video below!) - the Dragon's loved the concept of YogaBellies®
  • Appeared on ITV's This Morning - teaching yoga to women and children at various life stages
  • All of the magazines, TV channels and publications you can see on this page, talking about yoga for women throughout life
  • Been personal yoga teacher to celebrities such as Kimberley Walsh (Girls Aloud), Fearne Cotton and Catherine Tyldsley


What Students Have Said About Training with Cheryl

5 star rating

Empower - Amazing!

Nicola Welsh

I enrolled on the course with little yoga experience feeling excited and nervous all in one! The support from Cheryl and the ladies also enrolled is great,...

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I enrolled on the course with little yoga experience feeling excited and nervous all in one! The support from Cheryl and the ladies also enrolled is great, we are all learning together. The course has lots of information and I had a lot to learn, this can be done in my own time which is great around family life and work. I’m so happy I decided to enroll, it’s life-changing! Absolutely amazing!

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5 star rating

Empower 300 ytt review by Katie Brown Svennebye

Kathleen Brown Svennebye

We are Half way through already! I have really enjoyed the EMPOWER 300 YTT course thus far, Module 1 really opened up a whole new depth of yoga knowledge par...

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We are Half way through already! I have really enjoyed the EMPOWER 300 YTT course thus far, Module 1 really opened up a whole new depth of yoga knowledge particularly the spiritual aspect and I loved learning more about Ayurveda, Module 2 has really allowed me to appreciate our natural cycles & opened my eyes to living more in tune with nature, the seasons and in particular the moon and it’s relation to our menstrual cycle, as the course is limited to a small number of women it feels like an intimate group and safe space to share our personal experiences and wisdom together and make real friends whilst gaining a deeper understanding of yoga philosophy and practical knowledge. I am pleasantly surprised by the in depth course materials provided by Cheryl especially the extra courses for foundational yoga knowledge which is particularly beneficial for a non yoga teacher like me, the lifetime access to the materials also means I can dip in and out of these areas of study at my own pace and in as much depth as I choose, the hormonal eating plan, birth rocks, pregnancy and menopause additional materials included also provide for greater understanding of these topics alongside the EMPOWER course. I have also enjoyed access to the Yogabellies teachers lounge as well as the empower group to provide further opportunity to meet others in the yogabellies family and gain some insight from other yoga teachers and their existing knowledge. The course is refreshing in that it does not put high pressure on us to achieve certain academic grades and feels more about growing and learning over time and understanding that each module can be completed without having to “know it all” at once but that we can use the live lectures, handbooks & nest sessions to gain a foundation of knowledge in the particular module area and to sufficiently complete the module but know we will continue to use the additional materials and recommended reading throughout our lifetime and that together with our own personal yoga practice will enable us to develop practical yoga and teaching skills over time. Also thanks to the small groups undertaking the course at any given time, it means rather than feeing like a lost number in a high volume academic setting, I feel my voice can be heard and I can gain a deeper connection with those participating and teaching in the course despite being online rather than in person training and also allows for those of us to share the course across different countries. I would definitely recommend the course to any other women seeking a new challenge and wanting to develop their yoga practice and knowledge and/or wishing to teach female friendly yoga at every life stage. Thanks 🙏🏼 🧘‍♀️Katie B S

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5 star rating

A wonderful experience

GEMMA STRONACH

Cheryl has worked tirelessly to provide a course which not only develops you as a practical yoga teacher, but also to understand the fundamental foundations ...

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Cheryl has worked tirelessly to provide a course which not only develops you as a practical yoga teacher, but also to understand the fundamental foundations of yoga in a mental and spiritual sense. Yoga with Cheryl and the girls has already transformed my life and continues to enhance it each day. It is not about who can do the best headstands and bends, it is about loving yourself and the body you have. It is about understanding what is going on and how to enhance your own life to then be able to help others. I have never been so in tune with my own body as I am now.

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5 star rating

Life Changing

Katieanne Duncan-Bruce

I’ve loved every minute of Empower so far. There is so much information at hand and Cheryl & the team are quick to answer any further questions. I’ve bee...

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I’ve loved every minute of Empower so far. There is so much information at hand and Cheryl & the team are quick to answer any further questions. I’ve been thinking about doing a course like this for a while and so glad I waited until now. Empower is so thorough and the live sessions are invaluable. I’ve learnt so much in a short time and looking forward to the remaining modules. I would highly recommend this course to anyone thinking about becoming a yoga teacher or working on their personal development. I feel confident in what I’ve learnt so far and love that there are so many resources to refer back to in future. The inclusion of guest speakers is a fantastic addition. Cheryl is so knowledgeable, welcoming and down to earth - a fantastic role model. You are made to feel so welcome and included in the group. All the senior yoga teachers are experienced and inspiring. I’m so excited for my journey ahead. Thank you empower. Katieanne

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5 star rating

A course that every female can benefit from

Beth Thomas

I signed up for the Empower 300 YTT purely from the perspective of wanting to become a yoga teacher working with ladies during pregnancy and postnatally, but...

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I signed up for the Empower 300 YTT purely from the perspective of wanting to become a yoga teacher working with ladies during pregnancy and postnatally, but the course has offered so much more than that. It is truly a course that every female at every life stage will benefit from. I have not only learned so much about yoga, but I have also learned about the wonders of the human body, our hormones, the impact of our environment, the importance of diet and nutrition, the wonder of aromatherapy, and most importantly myself. I have already been commenting to my female friends and family members about how can we not know this stuff - how is it not taught in schools or in families... I really look forward to using what I have learned for myself as I progress through life, as well as offering a wonderful yoga practice for other ladies.

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5 star rating

Empower 300 YTT

Georgina Ward

EMPOWER 300 Hr YTT was everything I was looking for and more. I was completely at a loss with where to start in following my dream of yoga teacher training a...

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EMPOWER 300 Hr YTT was everything I was looking for and more. I was completely at a loss with where to start in following my dream of yoga teacher training and fulfilling my wish to gain greater knowledge on all things women's health and wellness. I have enjoyed learning the theory, improving my knowledge on the practical side of yoga, deepening my understanding through the brilliant book recommendations and learning alongside the other wonderful women on the course. It has given me confidence that I had lost and it has given me a renewed energy to help other women as I taken my training into practice. I wasn't sure how I would find the online aspect of the course, but it gave me the flexibility to study around my young family, not always being able to make a live meant I could catch up in my own time and the nest allocation was the perfect chance to get additional support from peers and more importantly make friends. We are women supporting women and its brilliant. I wish EMPOWER wasn't ending because I have loved it so much. Georgie Ward X

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5 star rating

Inspiring

Nicola Emmett

I can honestly see why the course is called Empower. It’s so inspiring to me as a female. The wealth of information is amazing and will keep me invested to k...

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I can honestly see why the course is called Empower. It’s so inspiring to me as a female. The wealth of information is amazing and will keep me invested to keep learning for years to come! Even if you do not want to teach at the end of it, I’m still on a bit of a journey with this 😊 the things you learn about yourself for your own personal development is great. I love the content. I’m a busy working mum of two kids so I do wish I had more time to spend on the course as I love it but I’m trying to give myself more time for myself. That’s one of the things this teaches us. It’s not optional to look after ourselves as women, it’s essential. I’ve loved getting to know Cheryl who I think is the most incredible woman I’ve ever come across and the other ladies who are all so supportive. I just wished we all lived near each other but I’m sure we will all meet in person at some point in the future!

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5 star rating

Informative, relevant and manageable

Jeanie Mannion

I am part way though the Empower training and really loving it. The content is relevant to me and the different stages of my life (I began peri-menopause wit...

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I am part way though the Empower training and really loving it. The content is relevant to me and the different stages of my life (I began peri-menopause within 12 months of having a baby), and is also giving me the knowledge and understanding I need to become a yoga teacher. I am managing to fit the requirements of the course around work and family life, and although I found everything a little overwhelming initially, I’ve come to realise that’s how I react to anything new! Once i got my head around the schedule and got organised, I’ve loved it. Cheryl is always on hand to help if we have any issues and her knowledge and own journey is truly inspiring.

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5 star rating

I think the course title sums up the entire ethos of the ...

Claire O'Brien

The course content is well thought out, put together and presented. The flexibility of the course is great too, the recordings give you lots of options if yo...

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The course content is well thought out, put together and presented. The flexibility of the course is great too, the recordings give you lots of options if you’re not able to join in live, and also to go back and recap on any areas of particular interest. The presenters are well-informed, knowledgeable and approachable, everything you’d expect from a first-class training course. The course materials are well presented and easy to follow. Thanks for putting together such a wonderful course Cheryl. Women empowering other women to be the best version of themselves is exactly what we should all be doing. Keep up the great work and I would highly recommend the course to others wishing to deepen their knowledge of the benefits of yoga throughout a woman’s life cycle.

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Introducing EMPOWER™ by YogaBellies:


Soulful Entrepreneur™ is also part of the EMPOWER™  yoga teacher training programme -which you can choose to upgrade to if you wish. EMPOWER™ is a unique yoga teacher training for all women at every stage of life - and you don't need to be a yoga teacher already to join us.  Let me explain...


What is EMPOWER™ ?

I created this programme for those who want to become an expert in women's wellness and how to run a successful yoga business. This is not a dry teacher training, we look primarily at YOU living and embracing your yoga - and making it into a viable business. This training is equal parts practicing and teaching yoga; personal development and empowerment skills. EMPOWER is a real game-changer and is going to make a huge impact on your life and on the lives of the women you work with.


How do the Individual 50-Hour courses work?

Each of our 50-Hour YTT are individually accredited courses on its own or can be added together to qualify for the 300-hour EMPOWER™ qualification. You can join in with our live online teaching sessions for the 50-hour YTT, or you can simply view the recordings and complete the assessment in your own time. Everything you need is available to you online instantly on sign-up and you will receive a 50-Hour YTT Certificate accredited by Yoga Alliance International on completion.


What do the 50-Hour Courses Cover?

Soulful Entrepreneur is the best yoga teacher business training out there - for a yoga teacher who's been there and done that with years of evidence and a global yoga brand to prove it! 

Cheryl will lead you on a deep, personal journey, no matter your level of yoga or business experience. 

With more than 15 years of experience as a yoga teacher, over 15 business awards in the last decade and over a decade in training and leading YogaBellies® teachers, Cheryl is the visionary behind EMPOWER™ 

What's Covered?

Check Out The Curriculum

    1. Soulful Entrepreneur

    2. Welcome!

      FREE PREVIEW
    3. How It Works and Where To Find Things

    4. Module 6 First Handbook

    5. Module 6 Second Handbook

    1. Cheryl's Business Roladex

    2. Who Are You Anyway?

    3. Your Client, Your Brand

    4. Consistency Counts

    5. Offerings and Selling as a Yoga Teacher

    6. Authenticity + Transparency Are the Key to a Beautiful Brand

    7. Creating Your Yoga Business Funnel: Cha Ching! Automated Offer Funnels Sending Cash While You Plan

    8. Creating a Lead Magnet: Discussion

    9. 21 Easy Freebies that Convert

    10. Webinar with Cheryl: How to Build a Niche Yoga Business from Scratch

    11. Webinarwith Cheryl: Express Yourself: Unapologetic Messaging, Creation and Selling for Yoga Teachers

    12. SYT Live Class Practice with TARA

    13. Module 6 Live Recap with Cheryl

    14. Module 6 Exam Discussion with SYT Ellie

    15. EMPOWER Closing Recap with Cheryl

    16. GRADUATION CEREMONY

    1. Module 6 Day 1 - Thursday 1st December 7am BST

    2. Module 6 Day 2 - Friday 2nd December 7am BST

    3. SYT Live Class Practice - Dec 13, 2022 09:30 AM BST

    4. Live Group Session With Cheryl, December 19, 2022 09:00 AM BST

    5. EMPOWER Course Overview with Cheryl, January 6, 2023 09:00 AM BST

    6. LIVE DISCUSSION OF EMPOWER PLAN January 19, 2023 08:00 AM BST

    7. GRADUATION CEREMONY, January 27, 2023 09:00 AM BST

    1. OMwork, further reflection and study

    2. 50-Hour Module Assessment

    3. Assessment Module 6

    4. Assignment: Review Module 6 Soulful Entrepreneur

    5. Assignment: Submit review of The Dream Yoga Business Journal

    6. Assignment: Video Submission

    7. Assignment: Feedback on Full 300-Hour Course

    1. Soulful Entrepreneur Community Forum

    2. Becoming a Licensed YogaBellies Teacher

      FREE PREVIEW
    3. Read the Full EMPOWER Prospectus

    4. Reading and Teaching Kit Lists

    1. Tell Other Women What You Think Of This Course

About this course

  • 40 lessons

Book a Free Consultation Call with Cheryl

Discuss what EMPOWER can do for you and if this training is right for you

What's Inside?

View the actual contents of the training


How is the training delivered?


Having had some pretty deplorable 'online' training experiences myself, I wanted to make sure EMPOWER provided just as much as an 'in-person' training BUT with the added benefits of having lifetime access to the resources and access them in your own time.


How is the SOULFUL ENTREPRENEUR™  training delivered?


LIVE AND INTERACTIVE SESSIONS

SOULFUL ENTREPRENEUR™  is a combination of live online yoga teacher business training; live mentoring sessions with myself and daily interaction in our online forum with the YB team and your peers. Every week of training you will be engaged in a combination of these training sessions with home study and work on your business too. We're constantly interacting with you to make sure you're on track throughout the training and if you can't make a session you can access it later in your own time. You can also choose to study at your own pace and watch the recorded sessions instead!

HANDBOOKS AND RESOURCES

In addition to this, you have access to complete handbooks for each module; a business plan template and all of the resources you need to take your yoga business to the next level.

ONLINE LEARNING

We provide pre-recorded live sessions for your review and learning; lecture and break down videos, all of which you have lifetime access to and can watch at a time to suit. You also get downloadable handbooks, Yoga Business ‘Cheat Sheets’, slide shows, audio learning and more.

 ASSESSMENT

For the 50-Hour YTT qualification, you must complete the online quiz to gain your certification. You will receive a downloadable certificate from YogaBellies on completion of your course and these can also be counted as credits towards with 300-Hour EMPOWER YTT within 3 years. If you require a paper certificate you can request this from Yoga Alliance International.

Pricing options

Pay in one or three installments