Why Soulful Entrepreneur?

Entrepreneurship. 

What comes to your mind when you hear this? It's enough to make most light workers quake in their Birkenstocks!

As a former business analyst and a Dragon’s Den Winner… I know a thing or two about running a successful business. :) 

Now, brace yourself:

I’m revealing all my tools of the trade in the upcoming 50-hour live online training Soulful Entrepreneur!

I want to EMPOWER you to become a true yoga household name…

We’ll cover all things money, mindset, business, and entrepreneurship…

And how to approach your tribe consciously, soulfully, and with a positive attitude.

Sadly, some yoga teachers still think they should be giving away their gifts for free…

While the truth is, when you have value to offer to the world, the world is happy to pay the price you command.


By the end of this interactive programme, you will:

 ●     Break the scarcity mindset and become confident at pricing your services

●     Find your tribe (ideal customer base), create a soulful brand, and tailor a matching public image

●     Create a 'Signature Offer' and a bespoke range of classes, services, or products around it

There’s a lot more we’ll be covering in the Soulful Entrepreneur…

So no matter if you are acquiring these skills for the first time or are an established yoga teacher or lightworker who'd like a refresher on all things yoga entrepreneurship…


You don’t want to miss this one!

What Is Soulful Entrepreneur™?


Join Cheryl LIVE ONLINE for training in December 2022 or study at  your own pace

In this 50-Hr YTT, multiple-business award-winner Cheryl will teach you everything she knows about creating an international yoga business and brand. 

REAL Yoga Business training - from someone who has actually done it - to help you determine what is your soul purpose, who are your niche clients, how to create an ethical brand and develop your leadership and productivity skills.


  • Embrace a positive money mindset  and become comfortable with charging what you are worth
  • Craft your personal vision for life, your mission statement and create a clear business plan 
  • How to create your soulful brand identity and how to get your message to the right people
  • Identify 'your tribe,' uncover why they love you and differentiate your teaching to make an impact
  • How to create your 'Signature Offer' and a bespoke range of classes, services or products around that
  • Implement the Basic Funnel of Know. Like. Trust.
  • How I create kick-ass Lead Magnets to build my email list.
  • My business tool Rolodex: My best practices, apps, tools, and project management systems
  • Discover how to be your best self on social media: be authentic, knowledgeable and effective 
  • Create an actionable plan for your yoga business, eliminate overwhelm and make things happen 
  • Align your business with your core values and cement your place as an expert in your field
  • Learn everything else know you'll ever need to know in these personal sessions with Cheryl



Meet Cheryl


"My pet hate is seeing yoga teachers underpaid and undervaluing what they offer. When I worked full-time as a Business Analyst, I used to teach for free in the evening...because I never thought I could make a career teaching yoga.

Turns out I was wrong!

Equally as important to me is empowering women to have sustainable careers as yoga teachers. 

The main thing that yoga teacher training lacks is someone who actually has the experience of creating a successful yoga business; I have this and I want to share it with as many teachers as possible! 

I've personally trained and coached hundreds of YogaBellies teachers in my proven business systems and marketing practices that have made YogaBellies a global phenomenon. I've won several business awards over the years including but not only...

  • LuxLife Most Inspirational Women's Yoga Teacher 2021 
  • The Great British Entrepreneur Award 2019
  • The Scottish Edge Award for Enterprise 2013
  • Woman of the Year Award 2014
  • Mumpreneur UK Award 2012
  • 3 x What's On for Little Ones Awards 2014
  • Working Mums Top Employer Award 2015
  • Mums Club Top 100 Businesses 2012

You may also have seen me featured in:

  • The Huffington Post - talking about my yoga journey and YogaBellies® beginnings
  • As a winner of BBC Dragon's Den (watch us in the video below!) - the Dragon's loved the concept of YogaBellies®
  • Appeared on ITV's This Morning - teaching yoga to women and children at various life stages
  • All of the magazines, TV channels and publications you can see on this page, talking about yoga for women throughout life
  • Been personal yoga teacher to celebrities such as Kimberley Walsh (Girls Aloud), Fearne Cotton and Catherine Tyldsley


What Students Have Said About Training with Cheryl

5 star rating

Helpful and reflective

Rebecca Rawcliffe

Great module for helping me reflect on what I want from my business and the future.

Great module for helping me reflect on what I want from my business and the future.

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5 star rating

Step by step guide

Victoria Morton

I found this module very helpful, especially because I am new to the business side of things.

I found this module very helpful, especially because I am new to the business side of things.

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5 star rating

Soulful Entrepreneur review

Sharon Osu

A wonderful module to end the 300hour Empower course. Lots of structured hints to take your business to the next level - whether you are new to teaching or...

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A wonderful module to end the 300hour Empower course. Lots of structured hints to take your business to the next level - whether you are new to teaching or a veteran Looking to update your skills. I especially found Cheryls Rolodex and the business funnel to be most helpful. It’s basically a how to guide of the things to do and not to do and the mistakes that Cheryl has made along the way. I felt that it was quite a heavy course - lots of info, in a good way though. Will be a fantastic business resource for years to come and something I can dip into from time to time when i need inspiration or a different way to do something. I didn’t know how much I didn’t know before I did this course. Really excellent course!

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5 star rating

Brilliant Module

Carol MacPhee

So much fantastic information in this module enabling students to not only learn all things yoga but how to set up a successful business along with this.

So much fantastic information in this module enabling students to not only learn all things yoga but how to set up a successful business along with this.

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5 star rating

In depth detail and sharing of a power of knowledge and e...

ashley mackay

This was a fantastic module; Cheryl shared her wins and fails personally to ensure that you have a complete handbook on how to do it right! so much more than...

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This was a fantastic module; Cheryl shared her wins and fails personally to ensure that you have a complete handbook on how to do it right! so much more than i expected shared to help me set up my business with a lot of tools and tips and techniques on how to get it right first time! brilliant course!

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5 star rating

Brilliant for entrepreneurs everywhere!

Abigail Sherlock

This is a fascinating course. The content gives great insight into setting up and creating your niche yoga business. The course teaches you all the pitfalls ...

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This is a fascinating course. The content gives great insight into setting up and creating your niche yoga business. The course teaches you all the pitfalls to avoid and all the valuable marketing and brand-building considerations too. A one-stop shop for everything you think you need and more!

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5 star rating

Business Mind

Samantha Hainey

I have found this module useful in clarifying what I want my business to be. How to use my inner beliefs to focus on my main interests and be true to what I ...

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I have found this module useful in clarifying what I want my business to be. How to use my inner beliefs to focus on my main interests and be true to what I want my business to achieve. I thought I wanted something else but looking at this in a deeper way, has allowed me to see where my heart lies. I think now that I have made these decisions. My business is so much easier to promote because I believe passionately about women, yoga and pregnancy. I still have alot to learn on the business side but all the information here is a comfort because I can refer back, when I need things at different stages of my business. There is always ways to improve, so step by step I can growth with the knowledge I am gaining.

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5 star rating

Soulful Entrepreneur

Kathryn Trillow

In our final module, I feel that I have had my steepest learning curve of all of the modules. I have had to learn quickly about marketing, creating a brand, ...

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In our final module, I feel that I have had my steepest learning curve of all of the modules. I have had to learn quickly about marketing, creating a brand, business plans and figuring out my reason why and the type of client I would be able to support. I feel that I will continue to work on this aspect of my professional development as I want to make my business as successful as I can . I have also found the opportunity to speak with SYT and other students on the course invaluable to learn what they are doing and how they are setting up/making their businesses grow!

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5 star rating

Soulful Entrepreneur

Elena Borello

This module was very interesting and indepth, but also very challenging. I think I could have benefited from short regular sessions to discuss the business t...

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This module was very interesting and indepth, but also very challenging. I think I could have benefited from short regular sessions to discuss the business topics and progress through the different points maybe all together or in small groups. It was quite overwhelming. I will continue to work on this module and use all the fantastic tips.

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5 star rating

soulful entrepreneur

Amy Brunt

This was probably the hardest part of the course for me. there has been so much to learn on the business side and I still need to review and put into practic...

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This was probably the hardest part of the course for me. there has been so much to learn on the business side and I still need to review and put into practice my business skills in order to take my yoga business forward. it is reassuring to have the materials to hand for the future as I will need to refer back to them. I am nervous about embarking on the tech side of the business as it is all new to me, but hope the materials and what I have learnt to date will guide me. If there was ever the opportunity to have a 20 min (for example) one to one chat with Cheryl offered as part of the course, it could be useful as questions often go out of my head during live group calls.

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Introducing EMPOWER™ by YogaBellies:


Soulful Entrepreneur™ is also part of the EMPOWER™  yoga teacher training programme -which you can choose to upgrade to if you wish. EMPOWER™ is a unique yoga teacher training for all women at every stage of life - and you don't need to be a yoga teacher already to join us.  Let me explain...


What is EMPOWER™ ?

I created this programme for those who want to become an expert in women's wellness and how to run a successful yoga business. This is not a dry teacher training, we look primarily at YOU living and embracing your yoga - and making it into a viable business. This training is equal parts practicing and teaching yoga; personal development and empowerment skills. EMPOWER is a real game-changer and is going to make a huge impact on your life and on the lives of the women you work with.


How do the Individual 50-Hour courses work?

Each of our 50-Hour YTT are individually accredited courses on its own or can be added together to qualify for the 300-hour EMPOWER™ qualification. You can join in with our live online teaching sessions for the 50-hour YTT, or you can simply view the recordings and complete the assessment in your own time. Everything you need is available to you online instantly on sign-up and you will receive a 50-Hour YTT Certificate accredited by Yoga Alliance International on completion.


What do the 50-Hour Courses Cover?

Soulful Entrepreneur is the best yoga teacher business training out there - for a yoga teacher who's been there and done that with years of evidence and a global yoga brand to prove it! 

Cheryl will lead you on a deep, personal journey, no matter your level of yoga or business experience. 

With more than 15 years of experience as a yoga teacher, over 15 business awards in the last decade and over a decade in training and leading YogaBellies® teachers, Cheryl is the visionary behind EMPOWER™ 

What's Covered?

Check Out The Curriculum

    1. Soulful Entrepreneur

    2. Welcome!

      FREE PREVIEW
    3. How It Works and Where To Find Things

    4. Module 6 First Handbook

    5. Module 6 Second Handbook

    6. Your LIVE Empower Sessions Link

    1. Cheryl's Business Roladex

    2. Who Are You Anyway?

    3. Your Client, Your Brand

    4. Consistency Counts

    5. Offerings and Selling as a Yoga Teacher

    6. Authenticity + Transparency Are the Key to a Beautiful Brand

    7. Creating Your Yoga Business Funnel: Cha Ching! Automated Offer Funnels Sending Cash While You Plan

    8. Creating a Lead Magnet: Discussion

    9. 21 Easy Freebies that Convert

    10. Webinar with Cheryl: How to Build a Niche Yoga Business from Scratch

    11. Webinarwith Cheryl: Express Yourself: Unapologetic Messaging, Creation and Selling for Yoga Teachers

    12. SYT Live Class Practice with TARA

    13. Module 6 Live Recap with Cheryl

    14. Module 6 Exam Discussion with SYT Ellie

    15. EMPOWER Closing Recap with Cheryl

    16. GRADUATION CEREMONY

    1. OMwork, further reflection and study

    2. 50-Hour Module Assessment

    3. Assessment Module 6

    4. Assignment: Review Module 6 Soulful Entrepreneur

    5. Assignment: Submit review of The Dream Yoga Business Journal

    6. Assignment: Video Submission

    7. Assignment: Feedback on Full 300-Hour Course

    1. Soulful Entrepreneur Community Forum

    2. Becoming a Licensed YogaBellies Teacher

      FREE PREVIEW
    3. Reading and Teaching Kit Lists

    1. Tell Other Women What You Think Of This Course

About this course

  • 33 lessons

Book a Free Consultation Call with Cheryl

Discuss what EMPOWER can do for you and if this training is right for you

What's Inside?

View the actual contents of the training


How is the training delivered?


Having had some pretty deplorable 'online' training experiences myself, I wanted to make sure EMPOWER provided just as much as an 'in-person' training BUT with the added benefits of having lifetime access to the resources and access them in your own time.


How is the SOULFUL ENTREPRENEUR™  training delivered?


LIVE AND INTERACTIVE SESSIONS

SOULFUL ENTREPRENEUR™  is a combination of live online yoga teacher business training; live mentoring sessions with myself and daily interaction in our online forum with the YB team and your peers. Every week of training you will be engaged in a combination of these training sessions with home study and work on your business too. We're constantly interacting with you to make sure you're on track throughout the training and if you can't make a session you can access it later in your own time. You can also choose to study at your own pace and watch the recorded sessions instead!

HANDBOOKS AND RESOURCES

In addition to this, you have access to complete handbooks for each module; a business plan template and all of the resources you need to take your yoga business to the next level.

ONLINE LEARNING

We provide pre-recorded live sessions for your review and learning; lecture and break down videos, all of which you have lifetime access to and can watch at a time to suit. You also get downloadable handbooks, Yoga Business ‘Cheat Sheets’, slide shows, audio learning and more.

 ASSESSMENT

For the 50-Hour YTT qualification, you must complete the online quiz to gain your certification. You will receive a downloadable certificate from YogaBellies on completion of your course and these can also be counted as credits towards with 300-Hour EMPOWER YTT within 3 years. If you require a paper certificate you can request this from Yoga Alliance International.

Pricing options

Pay in one or three installments